ABOUT
Hi, hey, hello!
It all started with my first pair of hiking boots. With arch support and a sturdy sole, I ventured into green wonderlands, wandered through cobblestone streets in search of the perfect focaccia barese (IYKYK), and climbed rugged peaks to reach rewarding views at their summits.
My boots provided a crucial first step. A sense of empowerment. They launched a passion for connecting people to the outdoors and travel—while fostering an appreciation for our world’s wonders.
I bring 17 years of experience working with mission-driven businesses to guide brand positioning, go-to-market plans, marketing campaigns, content strategy, brand and product storytelling, and strategic partnerships that grow community, strengthen engagement, increase revenue, and build lasting brand loyalty.
A marketer by trade and a community builder at heart—I believe in the power of stories and their ability to inspire us.
My work has connected families to our national parks at Grand Teton Lodge Company, conserved public lands for future generations at Crested Butte Land Trust and Conserving Carolina, empowered people to pursue their passions with innovative gear at Smartwool, Osprey Packs, Keep Nature Wild, and Krimson Klover, provided a sense of belonging for underrepresented youth at SOS Outreach, and helped folks discover places they will spend a lifetime exploring at Peace Vans, Eleven, and Visit Bend.
I love working with mission-driven businesses and I’m always interested in partnering with like-minded people. Let’s make an impact together.
Cheers!
Katie Onheiber
Founder | Strategist | Creative
