ABOUT

brand strategist

Hi, hey, hello!

It all started with my first pair of hiking boots. With arch support and a sturdy sole, I ventured among swaying Douglas firs in a green wonderland and climbed rugged peaks to reach rewarding views at their summits.

These formative experiences inspired a deep love of wild places. Those boots provided an important first step. With long days on backcountry trails and dark nights under starry skies, I discovered a sense of boundlessness, and I wanted to share this joy with others.

I’m passionate about connecting people to nature and fostering an appreciation for its wonders. I bring 17 years of experience working with mission-driven businesses to develop brand positioning, marketing campaigns, content strategy, copy, and strategic partnerships that foster community, strengthen engagement, drive revenue, and build lasting brand loyalty.

I believe in the power of stories and their ability to inspire us. A marketer by trade and a community builder at heart, I specialize in integrated brand and content marketing strategies that create meaningful change. 

My work has connected families to our national parks at Grand Teton Lodge Company, conserved public lands for future generations at Crested Butte Land Trust and Conserving Carolina, empowered people to pursue their passions at Smartwool, Osprey Packs, Keep Nature Wild, and Krimson Klover, provided a sense of belonging for underrepresented youth at SOS Outreach, and helped folks discover places they will spend a lifetime exploring at Peace Vans, Eleven, and Visit Bend.

I love working with mission-driven businesses. I’m always interested in partnering with like-minded people—let’s connect and explore the impact we can create together.

Cheers!

Katie

Stoked to work with you!