A journalist and marketer by trade and a storyteller and community builder at heart—I develop integrated marketing campaigns, content strategy, key messaging, and strategic partnerships for purpose-led businesses.

Helping mission-driven brands thrive through values-based storytelling.

 

Stories speak to our empathy—that essential quality that inspires us to feel, care, and act.

Today’s consumers seek authentic and meaningful emotional connections with brands. Leverage your mission, purpose, and values to build community, deepen engagement, drive your audience through the purchasing funnel, and foster lasting brand affinity.

Good content is content for good. Make yours stand out.

 

WHAT WE LOVE DOING

  • Establishing brand positioning, key messaging, and brand voice (branding and rebranding)

  • Creating themes, storylines, and concepts for marketing campaigns and go-to-market initiatives

  • Developing and managing comprehensive content strategies

  • Providing creative direction for lifestyle photo & video shoots

  • Crafting values-driven copy across marketing channels

  • Building strategic ambassador, creator, athlete, nonprofit, and brand partnerships

WHAT BUSINESSES LOVE GETTING

  • Better, more targeted brand awareness

  • Stonger community engagement

  • Passionate, values-aligned consumers

  • Sales growth

  • Substantial customer retention

  • Lasting brand affinity

 

WORK IN ACTION

projects

Crested Butte Running

INNOVATION PORTFOLIO

No couch potatoes around here. Movers and shakers blaze the way with ambitious vision, unabated curiosity, and an unrelenting desire to push boundaries and drive progress.

INNOVATION IN ACTION
 
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ADVOCACY PORTFOLIO

Center what you do around purpose, and naturally, create greater good. By elevating communities and giving back, we enhance our homes, neighbors, and planet.

ADVOCACY IN ACTION
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EXPLORATION PORTFOLIO

Exploration isn’t limited to the highest peaks, deepest oceans, or darkest caves in the farthest reaches of the world. Exploration is a mindset that guides us to make better connections with ourselves and each other.

EXPLORATION IN ACTION
SOS+Outreach

COMMUNITY PORTFOLIO

Inclusivity isn’t optional. Consistent support systems are essential for us to thrive. When we forge meaningful relationships, we empower each other.

COMMUNITY IN ACTION